Strategy

Tommy Hilfiger Launches Cadillac F1 Silverstone Fanwear Collection for the British Grand Prix

Answer

Confirmed

Tommy Hilfiger has unveiled a focused three-piece Silverstone fanwear capsule in collaboration with the Cadillac Formula 1 Team, timed to coincide with the 2026 British Grand Prix at Silverstone on 5 July. The gender-inclusive drop comprises a varsity jacket, a T-shirt and a polo shirt, all finished in crisp white with bold Americana-inspired striping.

A focused three-piece Silverstone capsule

The new Tommy Hilfiger x Cadillac Formula 1 Team fanwear release drops ahead of the British Grand Prix at Silverstone on 5 July, and features a heritage-inspired, gender-inclusive collection comprising a varsity jacket, a T-shirt and a polo shirt.

The three pieces all arrive in crisp white detailed with bold striping that leans into the partnership's shared Americana identity.

Tommy Hilfiger and Cadillac Formula 1 Team launched the collection at an event in London, where Cadillac driver Valtteri Bottas was on hand to mark the occasion before heading to the circuit. ^[1]

Part of a season-long series of drops

Tommy Hilfiger, part of PVH Corp., introduced the fanwear programme for the Cadillac Formula 1 Team at the start of the 2026 season, with additional drops planned throughout the year for select races and key driver moments. ^[4] The collection brings together "two American icons under one bold vision, celebrating speed in red, white and blue." ^[3]

The broader collection includes replica versions of the team kit, such as driver caps, T-shirts and polos in the brand colours of red, white and black with metallic and chrome accents. ^[5] Standout pieces from the wider range include a unisex black replica crew hoodie priced at $159.99 and a black full-snap varsity bomber jacket at $259.99. ^[5]

Tommy Hilfiger as Official Apparel Partner

The fanwear collection marks Cadillac Formula 1 Team's arrival on the grid with Tommy Hilfiger serving as the team's Official Apparel Partner. ^[6] The Silverstone-specific drop is listed on the official Cadillac F1 Team store, powered by Fanatics. ^[7]

:::analysis The Silverstone capsule is the third race-specific drop of the 2026 season, following launches tied to the season opener and the Miami Grand Prix. The decision to host the London preview event with Bottas present signals the team's intent to build fanwear momentum in European markets, where F1's cultural footprint continues to expand. A focused three-piece edit is a deliberate retail strategy: limited SKUs reduce inventory risk while maximising the collectible appeal of each piece, encouraging fans to purchase at each round rather than waiting for an end-of-season sale.

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Related reading

^[1]: FashionUnited, "Tommy Hilfiger launches F1 fanwear ahead of Silverstone," https://fashionunited.uk/news/fashion/tommy-hilfiger-launches-f1-fanwear-ahead-of-silverstone/2026070188950, accessed 2026-07-01. ^[2]: Schön! Magazine, "tommy hilfiger x cadillac f1 | the new fanwear collection," https://schonmagazine.com/tommy-hilfiger-x-cadillac-f1-the-new-fanwear-collection/, accessed 2026-07-01. ^[3]: FashionNetwork, "Tommy Hilfiger links with Cadillac F1 team on fanwear ahead of British Grand Prix," https://ww.fashionnetwork.com/news/Tommy-hilfiger-links-with-cadillac-f1-team-on-fanwear-ahead-of-british-grand-prix,1848805.html, accessed 2026-07-01. ^[4]: PVH Corp., "TOMMY HILFIGER and Cadillac Formula 1 Team Launch Fanwear for a New Era of Modern American Sportswear," https://www.pvh.com/news/tommy-hilfiger-cadillac-f1-team-fanwear-launch-feb-2026, accessed 2026-07-01. ^[5]: Motorsport.com, "Cadillac F1 x Tommy Hilfiger: New 2026 replica team kit and fanwear collection revealed," https://www.motorsport.com/f1/news/cadillac-f1-x-tommy-hilfiger-new-2026-replica-team-kit-and-fanwear-collection-revealed/10795508/, accessed 2026-07-01. ^[6]: WWD, "Tommy Hilfiger Partners With Cadillac Formula 1 Team for Exclusive Fanwear Collection," https://wwd.com/fashion-news/fashion-features/tommy-hilfiger-cadillac-formula-1-team-exclusive-fanwear-collection-1238537526/, accessed 2026-07-01. ^[7]: Cadillac F1 Team Official Store, "Shop Cadillac F1 Team Apparel and Merchandise In The Fanwear Collection," https://shop.cadillacf1team.com/en/cadillac-f1-team/fanwear/t-1605919977+c-3425667138+z-9-3270665024, accessed 2026-07-01.