Jim Beam and Cadillac F1 Bring America's 250th Anniversary to the British Grand Prix
Jim Beam, the world's best-selling bourbon and Official Spirits Partner of the Cadillac Formula 1 Team, has launched its largest global brand campaign to date, 'Better View,' timed to the 2026 British Grand Prix at Silverstone. The activation celebrates America's 250th anniversary and includes a Fourth of July Pit Stop BBQ, a new TV spot, and a collectible limited-edition bottle.
Two American icons, one Silverstone weekend
Jim Beam has made the British Grand Prix its centrepiece activation for 2026, rolling out the brand's largest global campaign to date in partnership with the Cadillac Formula 1 Team. [2] The timing is deliberate: Formula 1 returns to Silverstone in the same week that the United States marks its 250th anniversary, giving the partnership a ready-made narrative that spans both sides of the Atlantic. [2]
The multi-year deal, first announced in September 2025, names Jim Beam the Official Spirits Partner of the Cadillac Formula 1 Team, the first new entry to the FIA Formula 1 World Championship grid since 2016. [1] The Cadillac squad is backed by TWG Motorsports and General Motors and runs operations from Fishers, Indiana, Charlotte, North Carolina, and Silverstone in the UK. [4]
"Better View" and the Silverstone Pit Stop BBQ
The campaign's anchor is a new 30-second global television advertisement titled "Better View," which launched in the week of the British Grand Prix. [3] Jim Beam is also hosting a Fourth of July-themed Cadillac Formula 1 Team x Jim Beam Pit Stop BBQ at Silverstone on 1 July, featuring live music, slow-smoked barbecue, and what the brand calls a "Southern" fan experience. [3]
Campaign Live described "Better View" as Jim Beam's "largest global brand campaign," positioned as an anthem celebrating America's 250th anniversary and the team's first Silverstone race week. [6]
A season-long campaign arc
The Silverstone push builds on earlier work. In March 2026, Jim Beam debuted "Raised Together," a 30-second brand film timed to Cadillac's season-opening appearance at the Australian Grand Prix; the production leaned into the shared American heritage of bourbon and the automobile. [7] "Better View" is the second major film in that planned series of campaign releases across the 2026 season. [7]
Completing the Silverstone package is a collectible 2026 Jim Beam White x Cadillac Formula 1 Team Limited Edition Bottle, which members of the Cadillac team are scheduled to receive first at the British Grand Prix before the bottle goes on wider sale in the United States from September 2026. [5]
:::analysis The partnership is a textbook alignment of cultural moments: a centenary milestone for the United States, a marquee European race on the F1 calendar, and the novelty of F1's newest team in only its first season. Silverstone is one of the sport's highest-profile weekends for US-linked brands precisely because its early-July slot falls within the Independence Day holiday period, amplifying stateside media attention at a race held on British soil. The limited-edition bottle and trackside BBQ activation follow a well-established sponsorship playbook aimed at converting race-day casual viewers into repeat brand engagers across the full season. :::
Related reading
- [1]Jim Beam joins Cadillac F1 in multi-year 2026 partnership deal as sponsorship values reported (motorsport). Accessed 2026-06-30.
- [2]From Stateside to Silverstone: Jim Beam and the Cadillac Formula 1 Team Toast to America's 250th at the British Grand Prix (prnewswire). Accessed 2026-06-30.
- [3]Jim Beam, Cadillac F1 Team Toast Friendship With 'Better View' (mediapost). Accessed 2026-06-30.
- [4]Jim Beam and the Cadillac Formula 1 Team Announce Global Partnership (suntoryglobalspirits). Accessed 2026-06-30.
- [5]Jim Beam x Cadillac F1 Team Limited-Edition Bottle Debuts (thewhiskeywash). Accessed 2026-06-30.
- [6]The Sports Brief: America250 campaigns, Booking.com's 'Phillies' Pad and more (campaignlive). Accessed 2026-06-30.
- [7]Jim Beam Launches 'Raised Together' Global Brand Film Ahead of Formula 1 Season Opener (suntoryglobalspirits). Accessed 2026-06-30.