TGR Haas F1 Team Announces NeverMile Partnership from the Red Bull Ring
TGR Haas F1 Team has announced a new business and operations partnership with NeverMile, a Tokyo-based technology company, effective from the 2026 Austrian Grand Prix at the Red Bull Ring. The collaboration covers global operations, supply chain management, and overseas market development, adding a software-focused partner to the team's growing commercial roster at Round 8 of the season.
A new partner joins the TGR Haas paddock in Spielberg
TGR Haas F1 Team has announced a new partnership with NeverMile, a Tokyo-based technology company specialising in driving transformation through software and operational innovation, commencing from the 2026 Austrian Grand Prix. [1]
The collaboration will see NeverMile work with TGR Haas F1 Team to advance business opportunities, share knowledge related to global operations and supply chain management, and pursue new opportunities in overseas markets while enhancing corporate value. [1]
What NeverMile brings to the table
Since its founding, NeverMile has supported organisations primarily in the logistics and manufacturing sectors through business transformation and software development. The company specialises in software solutions for critical industries supporting social infrastructure, including logistics, manufacturing, construction, retail, and financial services. [1]
Formula 1 is widely recognised as one of the world's most sophisticated operational environments, requiring seamless coordination across development, procurement, production, logistics, and race operations within extremely short timeframes. [1] TGR Haas F1 Team competes at the highest level of motorsport, operating across multiple locations in the United States, the United Kingdom, and Italy. [1]
Context: a team building its commercial base
Haas F1 Team is officially titled TGR Haas F1 Team for the 2026 FIA Formula 1 World Championship, with TOYOTA GAZOO Racing assuming title partnership rights with the American Formula 1 team. [2] The NeverMile deal extends the team's commercial network with a second Japan-linked partner in the same season.
Round 8 of the 2026 FIA Formula 1 World Championship brings TGR Haas F1 Team to the Red Bull Ring for the Austrian Grand Prix. [3] The team chose the Spielberg weekend as the launchpad for the announcement, giving the new partnership its first public visibility at a European race.
:::analysis The choice of a software and supply-chain specialist as a partner is coherent with the operational complexity F1 imposes on a team that runs out of three continents. For a team that has been building toward greater self-sufficiency since the Toyota technical tie-up began in 2024, adding a partner with deep expertise in logistics software could provide genuine back-office value rather than simple branding. Whether that translates into measurable on-track efficiency gains remains to be seen over the remainder of the season. :::
Related reading
[1]: TGR Haas F1 Team, "TGR Haas F1 Team Announces Partnership with NeverMile," haasf1team.com, accessed 2026-06-26. https://www.haasf1team.com/news/tgr-haas-f1-team-announces-partnership-nevermile [2]: TGR Haas F1 Team, "TOYOTA GAZOO Racing Set for Title Partnership with Haas F1 Team in 2026," haasf1team.com, accessed 2026-06-26. https://www.haasf1team.com/news/toyota-gazoo-racing-set-title-partnership-haas-f1-team-2026 [3]: TGR Haas F1 Team, "Austrian Grand Prix: Race Preview," haasf1team.com, accessed 2026-06-26. https://haasf1team.com/news/austrian-grand-prix-race-preview-0
- [1]TGR Haas F1 Team Announces Partnership with NeverMile (haasf1team). Accessed 2026-06-26.
- [2]TOYOTA GAZOO Racing Set for Title Partnership with Haas F1 Team in 2026 (haasf1team). Accessed 2026-06-26.
- [3]Austrian Grand Prix: Race Preview (haasf1team). Accessed 2026-06-26.